We know it as the beast.
The Freeling family are happy and functioning perfectly well until one night their youngest daughter announces that thru the TV, the supernatural are here!
Poltergeist divides the horror crowd big time, the gore fans are simply not impressed by the events in the film, while ghostly supernatural fans such as myself see it as a wasted opportunity. But strip away the flashy production and you start to see the core joke of kids infatuation with the goggle box, so yes, the film could easily be titled under the banner of being a Black Comedy. But be that as it may, and lets not be under any illusions here that, Poltergeist is not a knowing wink wink horror film of substance, the film really could have been a truly terrifying piece of work to cater for all tastes, and I firmly believe that that was the main intention of the makers from the off.
Thus lies the chief problems with Poltergeist, it tries so hard to cover all bases it gets that confused to the point it veers from tedium to shock and back again before you have time to digest, and it kills what should have been a genre masterpiece. There are moments in the film that chill the blood, the sense of creeping menace hangs heavy during a storm, a toy clown becomes evil personified just by being lit in the stormy light, and then? Well it violently switches to something involving a tree that wouldn't be fit for Creepshow 27! On the film goes, suspense with chairs and pieces of meat, and then BAM...monster time! It just doesn't work, it's a collage of genre splicing that both director Tobe Hooper & producer Steven Spielberg are firmly to be held responsible for, because it's obvious that both their signature's clash to create an uneasy bedfellow.
Yet as uneven as it is, and as blatantly plagiarised as it is of Twilight Zone episode Little Girl Lost, I still find myself enjoying watching Poltergeist, with its slick production and some memorable moments; the clown, poor darling Heather O'Rourke saying "they're here", the first chair sequence, and the always creepy Mrs. Tuthill, all things that help to make it a frustratingly enjoyable nights viewing. 6/10
Just don't go into the light afterwards I guess...