![The Secret of Selling the Negro](http://image.tmdb.org/t/p/w342/4AYph8F11H8oRaE60mToDSc9j4i.jpg)
The Secret of Selling the Negro
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
- Overview
- Cast
- Crew
- Recommendations
The Secret of Selling the Negro
- Overview
- Cast
- Crew
- Recommendations
Status
Released
Release Date
Jul 4, 1954
Runtime
0h 21m
Genres
Documentary
User Score
60%
Original Title
The Secret of Selling the Negro
Production Companies
Johnson Publishing, Sarra
Director
Wayne A Langston
Description
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Cast
Crew
Trailer
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