Dieux du Stade - Making of Calendar 2001
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
- Overview
- Cast
Dieux du Stade - Making of Calendar 2001
- Overview
- Cast
Status
Released
Release Date
Jul 13, 2004
Runtime
1h 33m
Genres
Documentary
Original Title
Dieux du Stade - Making of Calendar 2001
Production Companies
Imavision Productions
Description
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
