Dieux du Stade – Making of Calendar 2010
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
- Overview
- Cast
- Crew
Dieux du Stade – Making of Calendar 2010
- Overview
- Cast
- Crew
Status
Released
Release Date
Jul 13, 2018
Runtime
2h 0m
Original Title
Dieux du Stade – Making of Calendar 2010
Production Companies
Imavision Productions
Director
Max Guazzini
Description
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
