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It Must Be Love

It Must Be Love

  • Overview
  • Cast
  • Crew

Status

Released

Release Date

Aug 22, 1926

Runtime

1h 10m

Genres

Comedy

Original Title

It Must Be Love

Production Companies

John McCormick Productions, First National Pictures

Director

Alfred E. Green

Description

Fernie Schmidt (Colleen Moore) lives with her parents in the rear of their delicatessen. The smells of the business - cheeses, sausages, garlic and pickled herrings - repulses Fernie, who dreams of leaving this environment and moving into a life that's more rarified. Her father, Pop Schmidt (Jean Hersholt) has plans for his daughter to marry Peter Halitovsky (Arthur Stone), a sausage salesman, but Fernie is repulsed by the idea. At a dance, Fernie meets Jack Dugan (Malcolm McGregor), who tells her that he is in stocks, a paper-counter, and she falls for him. Because of her rejection of her father's chosen candidate for matrimony, Pop puts Fernie out of the house.