Media Primer

Media Primer

  • Overview
  • Crew

Status

Released

Release Date

Jan 1, 1971

Runtime

0h 17m

Original Title

Media Primer

Director

Raindance

Description

Raindance's Media Primers reflect the group's iconoclastic theories of television and video, and their engagement with alternative and mass media, pop culture and the counter-culture. The themes addressed — media manipulation, the camera's role in modifying individual behavior — illustrate their experimentation with the technological and conceptual underpinnings of 1/2-inch portable video. In Shamberg's Media Primer, rhetoric and gestures are skewered as he examines the political structure of alternative media.