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It's What's Inside That Counts

It's What's Inside That Counts

  • Overview
  • Crew

Status

Released

Release Date

Oct 29, 2016

Runtime

0h 30m

Genres

Drama

Original Title

It's What's Inside That Counts

Director

Rachel Maclean

Description

Parodies social media, advertising, children’s television programmes and fairy tales, subjects that appear frequently in Maclean’s work. The film borrows techniques global corporations use to sell well-being, youth and happiness by bombarding us with imagery and preying on our anxieties.