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Czech Dream

Czech Dream

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Status

Released

Release Date

Jun 3, 2004

Runtime

1h 30m

Genres

Crime, Documentary

User Score

72%

Original Title

Český sen

Production Companies

FAMU, Hypermarket Film, Cinemasound, Studio Mirage, Česká televize

Director

Filip Remunda

Revenue

$17,393

Description

Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?