Killing Us Softly: Advertising's Image of Women

Killing Us Softly: Advertising's Image of Women

  • Overview
  • Crew
  • Recommendations

Status

Released

Release Date

Jan 1, 1979

Runtime

0h 30m

Genres

Documentary

User Score

45%

Original Title

Killing Us Softly: Advertising's Image of Women

Production Companies

Cinenova, Cambridge Documentary Films

Director

Jean Kilbourne

Description

Taking advertisements from magazines, newspapers, album covers and shop front windows, KILLING US SOFTLY presents specific examples of the ways in which advertisements reinforce stereotypes, affect our self-image and how we relate to each other, our concepts of success and worth, love and sexuality, popularity and normality. Using an intriguing mixture of statistics, humor, insight and outrage, Jean Kilbourne questions how far the use and abuse of women in advertising is connected to the sexual exploitation of women at large and the increasing incidence of child abuse.