The Appearance
An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.
- Overview
- Crew
- Recommendations
The Appearance
- Overview
- Crew
- Recommendations
Status
Released
Release Date
Jul 14, 1996
Runtime
0h 40m
Genres
Documentary
User Score
58%
Original Title
Der Auftritt
Production Companies
Harun Farocki Filmproduktion
Director
Harun Farocki
Description
An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.
Crew
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