The End of the Counter

The End of the Counter

  • Overview
  • Crew

Status

Released

Release Date

Nov 1, 2012

Runtime

0h 14m

Genres

Documentary

Original Title

The End of the Counter

Production Companies

Fís Éireann/Screen Ireland

Director

Laura McGann

Description

The End of the Counter captures the moment in 1965 when grocery shopping changed forever. Matt Melia transformed the experience when he put baskets in the hands of Irish housewives and gave them the run of the shop. With the birth of the supermarket, suddenly self-control was a vital commodity!