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IKEA: How Do They Really Do It?

IKEA: How Do They Really Do It?

  • Overview
  • Crew

Status

Released

Release Date

Oct 16, 2022

Runtime

0h 45m

Genres

Documentary

Original Title

IKEA: How Do They Really Do It?

Director

Steven Prior

Description

Industry insiders, retail experts and former employees reveal the secrets of the the world's biggest furniture seller, IKEA: the tricks they use to get customers to spend, and how the massive maze-like warehouses are designed to keep people there for hours.