The Abercrombie Guys: The Dark Side of Cool
Allegations of exploitation and abuse have emerged at one of the biggest fashion brands in the US. Former CEO Mike Jeffries transformed Abercrombie and Fitch from a failing retail chain to a multibillion-dollar empire and the epitome of cool. Now, after months of painstaking investigation, reporter Rianna Croxford speaks to men who say they were recruited into a dark world, created to satisfy the sexual fantasies of Mike Jeffries and his British partner Matthew Smith. Silenced for years by the fear of breaking non-disclosure agreements, these men describe feeling exploited and traumatized by their experience. One high-profile American lawyer has called for prosecutors to investigate.
- Overview
- Cast
- Crew
The Abercrombie Guys: The Dark Side of Cool
- Overview
- Cast
- Crew
Status
Released
Release Date
Oct 22, 2023
Runtime
0h 53m
Genres
Documentary
Original Title
The Abercrombie Guys: The Dark Side of Cool
Production Companies
BBC
Director
Edward McGown
Description
Allegations of exploitation and abuse have emerged at one of the biggest fashion brands in the US. Former CEO Mike Jeffries transformed Abercrombie and Fitch from a failing retail chain to a multibillion-dollar empire and the epitome of cool. Now, after months of painstaking investigation, reporter Rianna Croxford speaks to men who say they were recruited into a dark world, created to satisfy the sexual fantasies of Mike Jeffries and his British partner Matthew Smith. Silenced for years by the fear of breaking non-disclosure agreements, these men describe feeling exploited and traumatized by their experience. One high-profile American lawyer has called for prosecutors to investigate.
