ASOS: How Do They Really Do It?
The secrets of the online fashion retailer, with insiders and experts revealing how it has become a global clothes-selling powerhouse in just two decades. Explores how its hi-tech website works and shows how it encourages shoppers to spend and delivers discounts by tracking their preferences, and looks at how the company took on traditional fashion chains and even bought up some of the High Street's biggest brands to become one of the UK's fastest-growing businesses
- Overview
- Crew
ASOS: How Do They Really Do It?
- Overview
- Crew
Status
Released
Release Date
Apr 29, 2023
Runtime
1h 0m
Genres
Documentary
Original Title
ASOS: How Do They Really Do It?
Director
Steven Prior
Description
The secrets of the online fashion retailer, with insiders and experts revealing how it has become a global clothes-selling powerhouse in just two decades. Explores how its hi-tech website works and shows how it encourages shoppers to spend and delivers discounts by tracking their preferences, and looks at how the company took on traditional fashion chains and even bought up some of the High Street's biggest brands to become one of the UK's fastest-growing businesses
